Max's journey began with a dissatisfaction towards traditional energy sources like coffee and energy drinks, which often led to bloating, yellow teeth, and sugar crashes.
With a visionary mindset, Max desired to create a new form of energy - an 'energy gummy' that packs a punch equivalent to an espresso.
Max researched and experimented with a variety of ingredients to formulate the perfect instant energy boost for the world's first energy gummy.
After 9 months of development and 63 samples, Energy Bytes was officially launched on 15th December 2021, with Berry Blast as the first-ever flavour to release.
As the world’s first energy gummies, this marked the beginning of a new era in energy consumption.
Max decided that he wanted to explore the potential of other flavours, and continued with six months of dedicated development. By February 2023, the world was introduced to our second flavour - Atomic Apple.
In June 2023, Energy Bytes soon expanded again with the launch of Wild Strawberry, marking the third exciting flavour in Energy Bytes' growing repertoire.
In the spirit of continuous improvement and Max's pursuit for perfection, Energy Bytes’ original flavour - Berry Blast, underwent a reformulation that greatly improves its taste.
As we move forward, Energy Bytes continues to revolutionise how we stay energised throughout the day, one Byte at a time.